Online
Sector
The following case studies illustrate Matt's work creating and applying online products and services aligned with the objectives of a wide variety of enterprises.
Internet-NG Project
Matt is a co-founder of and contributor to the Internet-NG project, enabling organizations to benefit from Web 2.0 concepts and tools.
| Understand | Align | Implement | Sustain |
| Master critical concepts, tools, technologies, behaviors | Assess options against enterprise goals and target community cultures to determine best-fit candidates | Pilot projects to manage risk and accelerate experience Vendor selection Project management |
Participation growth and retention Editorial management Thought leader contribution Performance assessments |
Energy Stewards
Challenge: Consulting practice with online community software for building energy efficiency sought to grow business and improve financial performance.
Solution: Refocused business model from time-&-materials service to high-value programs enabling power utilities meet energy efficiency, regulatory, and other stakeholder objectives.
Discover Mediaworks
Challenge: Television programming and services company sought to expand into online services
Solution: Assessed internal capabilities, customer needs, and market opportunity to develop business strategy options, financial proformas, and implementation tactics. Client has launched successful online services business based on recommendations.
American Family Insurance
Challenge: Department sought to support corporate Web 2.0 initiative by learning about and applying relevant practices and tools
Solution: External implementation of pilot project to explore collaborative tools and share information. Applied pilot implementation to two projects:
Digital Cinema Report
Challenge: Online periodical seeks to increase return from existing investment.
Solution: Worked with publisher to create two joint ventures:
- Market research and business information products successfully sold worldwide
- Low-cost pilot project to test stand-alone targeted web sites created from repurposed editorial material for sponsorship sale.
MyWeather LLC
Co-founder and president.
Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.
Solution: Researched, planned, and launched B2B/B2C web services business:
Vertatique
Vertatique - Sustainable Computing, Media, Devices is a public service initiative that supports the efforts of progressive enterprises and practitioners and that informs Matt's work. Vertatique also provides a testbed for rapid deployment of web assets using open source and other agile development resources.
VidTranS Conference Series
Sector development leadership
Challenge: Create a community of interest across multiple industries -- entertainment and telecommunications -- to accelerate an emerging market.
Solution: Partnered with key telecom and media industry clients to assemble and lead a team to plan, produce, and promote a multi-year conference series and related online community site.
