Co-founder and president.
Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.
Solution: Researched, planned, and launched B2B/B2C web services business:
- Re-imagined potential offering as online web service rather than traditional box product
- Seed investor and leader of successful pilot implementation; proved business model to secure multi-million dollar funding
- Grew (as President) to sustainable operation with revenues from enterprise licensing fees, online advertising, and paid consumer content.
Read about Matt's work at MyWeather in the New York Times.