Phillips Business Information

PBI is a large publisher of B2B magazines, newsletters, and data.

Challenge: Fuel a division's editorial and sales growth while taping a new revenue stream.

Solution: Create a joint venture ("Phillips Market Partners") with PBI to gather, publish, and sell market research, analysis, and seminars while leveraging work to create internal sales tools and magazine editorial content. Secured large hardware, software, and telcommunications providers (e.g., Sony, Apple, Avid, AT&T) as re-occurring customers.