Media

Sector

Matt's experience with television, cinema, online, and print includes publicly-traded companies, early-stage ventures, and professional and industry communities. He is a speaker at media conferences, including the National Association of Broadcasters, and has written for industry publications like Film & Video and AV Video / Multimedia Producer. The New York Times, USA Today, Wired magazine, and others have quoted Matt's perspective on media technology and business. (Learn more: Matt's media industry biography.)

The case studies below illustrate how Matt approaches creating value for content creators and distributors, hardware and software suppliers, service providers, and end users.

da Vinci Systems

Challenge: Manufacturer of equipment and software for the film and television industries sought objective assessment of worldwide market share and of business growth potential in selected segments.

Solution: A multi-stage project that began with baseline market research, evolved to develop hypothesis about a specific business opportunity, and concluded with research and analysis to verify/refine opportunity scope.

Discover Mediaworks

Challenge: Television programming and services company sought to expand into online services

Solution: Assessed internal capabilities, customer needs, and market opportunity to develop business strategy options, financial proformas, and implementation tactics. Client has launched successful online services business based on recommendations.

Digital Cinema Report

Challenge: Online periodical seeks to increase return from existing investment.

Solution: Worked with publisher to create two joint ventures:
- Market research and business information products successfully sold worldwide
- Low-cost pilot project to test stand-alone targeted web sites created from repurposed editorial material for sponsorship sale.

MyWeather LLC

Co-founder and president.

Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.

Solution: Researched, planned, and launched B2B/B2C web services business:

Phillips Business Information

PBI is a large publisher of B2B magazines, newsletters, and data.

Challenge: Fuel a division's editorial and sales growth while taping a new revenue stream.

Solution: Create a joint venture ("Phillips Market Partners") with PBI to gather, publish, and sell market research, analysis, and seminars while leveraging work to create internal sales tools and magazine editorial content. Secured large hardware, software, and telcommunications providers (e.g., Sony, Apple, Avid, AT&T) as re-occurring customers.

Dynatech Video Group

President of Dynatech Video International, a P&L unit of a publicly-traded company manufacturing hardware and software for television content creation and distribution industries.

Challenge: Revitalize a stagnant international business built upon individual efforts of acquired product lines.

Solution: Repositioned business as successful vendor in high-growth segments.

VidTranS Conference Series

Sector development leadership

Challenge: Create a community of interest across multiple industries -- entertainment and telecommunications -- to accelerate an emerging market.

Solution: Partnered with key telecom and media industry clients to assemble and lead a team to plan, produce, and promote a multi-year conference series and related online community site.

Other Public Sector / Non-Profit Clients

International Teleproduction Society: Supplied market research and customized analysis to support industry initiatives oriented toward public sector outcomes, including creation of new NAISC code and tax policy.

International Trade Centre (Switzerland): Researched, designed, and costed "Roster of Experts" system for United Nations agency to better match worldwide commercial expertise with specific needs of developing countries.

Video Services Forum: Provided early-stage professional services to establish and grow new organization with worldwide membership focused on developing emerging telecommunications industry sector. Built financial/administrative capabilities, conducted sector market research, and created online business information resources.

University of Southern California's Entertainment Technology Center: Researched and analyzed quantitative and qualitative information to characterize target market and its segments.

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