Matt Peterson

Challenge: Manufacturer of equipment and software for the film and television industries sought objective assessment of worldwide market share and of business growth potential in selected segments.

Solution: A multi-stage project that began with baseline market research, evolved to develop hypothesis about a specific business opportunity, and concluded with research and analysis to verify/refine opportunity scope.

Challenge: Television programming and services company sought to expand into online services

Solution: Assessed internal capabilities, customer needs, and market opportunity to develop business strategy options, financial proformas, and implementation tactics. Client has launched successful online services business based on recommendations.

Challenge: Online periodical seeks to increase return from existing investment.

Solution: Worked with publisher to create two joint ventures:
- Market research and business information products successfully sold worldwide
- Low-cost pilot project to test stand-alone targeted web sites created from repurposed editorial material for sponsorship sale.

Co-founder and president.

Challenge: Supplier of on-air systems for television broadcast sought new market for proprietary technology.

Solution: Researched, planned, and launched B2B/B2C web services business:

PBI is a large publisher of B2B magazines, newsletters, and data.

Challenge: Fuel a division's editorial and sales growth while taping a new revenue stream.

Solution: Create a joint venture ("Phillips Market Partners") with PBI to gather, publish, and sell market research, analysis, and seminars while leveraging work to create internal sales tools and magazine editorial content. Secured large hardware, software, and telcommunications providers (e.g., Sony, Apple, Avid, AT&T) as re-occurring customers.

Scandinavian equipment manufacturer sought entry into US market for video telecommunications products.

Challenge: Enter market dominated by entrenched vendors serving an oligopoly customer base.

Solution: Reach down the value chain to generate "pull" using understanding of international technology trends.

President of Dynatech Video International, a P&L unit of a publicly-traded company manufacturing hardware and software for television content creation and distribution industries.

Challenge: Revitalize a stagnant international business built upon individual efforts of acquired product lines.

Solution: Repositioned business as successful vendor in high-growth segments.

Sector development leadership

Challenge: Create a community of interest across multiple industries -- entertainment and telecommunications -- to accelerate an emerging market.

Solution: Partnered with key telecom and media industry clients to assemble and lead a team to plan, produce, and promote a multi-year conference series and related online community site.