Matt Peterson

Consultant to a specialized agency of the United Nations (Switzerland).

Challenge: Improve the productivity and quality of data collection and analysis for field medical studies, automate manual processes, and evolve legacy systems, all involving diverse international locations, and complex organizational/cultural ecologies

Solution: Complement the design of state-of-the-art IT systems with development of best practices for staff, updating of systems and practices to speed adoption by diverse cultures, and sourcing external resources where appropriate.

Strategic Marketing Management (international program - Europe)

Objective: Develop skills as an international business person through work with Harvard Business School faculty and executives from a diverse industries and cultures.

Scandinavian equipment manufacturer sought entry into US market for video telecommunications products.

Challenge: Enter market dominated by entrenched vendors serving an oligopoly customer base.

Solution: Reach down the value chain to generate "pull" using understanding of international technology trends.

Partnered with colleague possessing complimentary skills to deliver introductory training to IT group seeking to transition from proprietary to open technology.

Challenge: Enable ongoing knowledge acquisition within limited budget

Solution: Combined high-level subject-matter material with training on how to access local and national resources to let internal champions continue to acquire knowledge.

President of Dynatech Video International, a P&L unit of a publicly-traded company manufacturing hardware and software for television content creation and distribution industries.

Challenge: Revitalize a stagnant international business built upon individual efforts of acquired product lines.

Solution: Repositioned business as successful vendor in high-growth segments.

Product Marketing Director for a publicly-traded company selling systems and software for CAD/CAM/CAE.

Challenge: Corporate strategy to rapidly grow international revenue

Solution: Create worldwide technical marketing program to complement and support local office/distributor sales/marketing expertise, helping drive international sales to over 50% of total revenue.

Product Group Vice President for a supplier of software for architectural design and facilities management

Challenge: Expand channels of distribution

Solution: Identified international market as growth opportunity. Acquired dealers in Europe and Asia, then worked with them to enhance product to support local languages and practices. Major effort included Japanese language support, which became a case study chapter in the book Designing User Interfaces for International Use (Amsterdam, 1990).

International Teleproduction Society: Supplied market research and customized analysis to support industry initiatives oriented toward public sector outcomes, including creation of new NAISC code and tax policy.

International Trade Centre (Switzerland): Researched, designed, and costed "Roster of Experts" system for United Nations agency to better match worldwide commercial expertise with specific needs of developing countries.

Video Services Forum: Provided early-stage professional services to establish and grow new organization with worldwide membership focused on developing emerging telecommunications industry sector. Built financial/administrative capabilities, conducted sector market research, and created online business information resources.

University of Southern California's Entertainment Technology Center: Researched and analyzed quantitative and qualitative information to characterize target market and its segments.